HISTORY OF MCDONALDS OVERVIEW THE HISTORY OF MCDONALD FAMILY NEW HAMPSHIRE HOLLYWOOD BROTHERS RICHARD AND MAURICE MCDONALD FATHER PATRICK MCDONALD FOOD STAND HUNTINGTON DRIVE ROUTE MONROVIA AIRPORT CALIFORNIA HOT DOG ITEM HAMBURGERS CENTS ORANGE JUICE MAURICE RICHARD MAC DICK ENTIRE BUILDING WEST NORTH STREETS THE RESTAURANT MCDONALDS MENU ITEMS MCDONALD BROTHERS SELLING CLOSED DOWN CARHOP STREAMLINED SYSTEM SIMPLE POTATO CHIPS SOFT DRINKS APPLE THE FIRST YEAR FRENCH FRIES MILKSHAKES CARHOPS RESTAURANT THE BROTHERS CARE SETTING KITCHEN ASSEMBLY LINE ENSURE MAXIMUM RESTAURANTS NAME CHANGED THIS TIME SIMPLY ORDER EFFICIENCY COLLECTED RECOMMENDATIONS ARCHITECT INTERVIEWED FINALLY CHOOSING STANLEY CLARK MESTON NEARBY THE EXTRA DRAWING THE ACTUAL MEASUREMENTS PIECE EQUIPMENT CHALK TENNIS COURT BEHIND MCDONALD ASSISTANT CHARLES DESIGN HIGH LEVEL THANKS TO WHITE CERAMIC TILE STAINLESS STEEL BRIGHTLY COLORED SHEET GLASS PULSING GREEN NEON LAST YELLOW ARCHES TRIMMED GOLDEN ARCHES SMALLER ARCH SIGN ROADSIDE CHARACTER CHEFS ANIMATED MARKETING TECHNIQUES CHANGE SIT DOWN RESTAURANT FAST FOOD CHAIN THINGS TURNING HEATING PREVENT PEOPLE FIXED SEATING CUSTOMER FOOD SEATS APART LESS DINE CUSTOMERS BRANDED CONE SHAPED CUPS FORCING HOLD DRINK WHILST EATING SPEED UP COMPANIES STRATEGIES TURN FAST FOOD BURGERKING CASTLE RENDERING IN HAND FRANCHISEES FRANCHISEE NEIL DISTRIBUTOR GENERAL PETROLEUM CORPORATION FOXS NORTH CENTRAL AVENUE INDIAN SCHOOL ROAD ARIZONA THE TEAM ROGER WILLIAMS BUD WHOM GENERAL WILLIAMS LANDON STAND LAKEWOOD BOULEVARD TODAY DOWNEY DISTINCTION SURVIVING NEVER REQUESTS THE YEARS THEMSELVES HISTORIC NOSTALGIC CORPORATION ACQUIRED THE STAND MODERN NEARLY ORIGINAL ADJACENT MUSEUM GIFT SHOP RAY KROC SELLER PRINCE BRAND MILKSHAKE LEARNED EIGHT MACHINES SAN BERNARDINO CURIOSITY LOOK GOOD FRIEND CHARLES LEWIS KROC IMPROVEMENTS BURGER FORMULA TICKET FRANCHISE APPROACH RAINIER CLIMATES THRIVING BUSINESS ALREADY RISK NATIONAL THE MAJOR RESPONSIBILITY FOR ELSEWHERE OUTSIDE CHICAGO RIGHTS EXCEPT TERRITORIES IN CALIFORNIA LICENSED WERE TO PERCENT GROSS NORTH LEE STREET ILLINOIS DES PLAINES INTERIOR EXTERIOR PAINTED MASTER PAINTER EUGENE WRIGHT OWNED WRIGHTS EUGENE ASKED TO COME COLOR SCHEME CHOSE DARK BROWN TRIM COLORS GO ON LOCATION DEMOLISHED COMPANY RENAME ONCE SNAG DISCOVERED THE FRANCHISE COOK ICE CREAM INCENSED TIMES PRESSED TOTAL ADVERTISING CAMPAIGN GAVE SALES BELIEVED ADVERTISING INVESTMENT IN THE END COME BACK ALWAYS ROLE DEVELOPMENT OF IDENTIFIABLE SOLD MILLIONTH HAMBURGER RONALD MCDONALD CLOWN APPEAL THE EARLY REALLY AUTOMOBILE SUBURBANIZATION BOUGHT THE NUMBER ONE CHAIN COMMON SHARES THE END FIRST DAYS THE PRICE RISEN BLOCK SHARES STOCK SPLITS NUMBER AS OF MARKET CLOSE THE COMPANIES MAKE UP THE DOW JONES INDUSTRIAL AVERAGE SUCCESS COMPANYS SKILLFUL FLEXIBLE RESPONSE BILLED THE FISH TEST MARKETING EVENTUALLY PREVIOUSLY SLICE PINEAPPLE DEVELOPED CATHOLIC NEIGHBORHOODS LENT THE MARKET READY TASTE TENURE BOARD THE NOW LEGENDARY YEARS LATER AS IT LAUNCHED DESERVE BREAK REACHED FRED TURNER PRESIDENT CHIEF ADMINISTRATIVE OFFICER CHAIRMAN CEO OPEN PROBLEMS WORK IN AS OPERATIONS VICE HELPED STORES LOOKING PERFECT EXPERIMENTING DETERMINE STACK SECONDS SAVED BUNS ALL THE WAY STUCK THE PACKAGE ATTENTION DETAIL REASON EXTRAORDINARY ENCLOSED AREAS LIMITED MANSARD ROOF BUILDING DESIGN FEATURING THE NATURAL BRICK CEDAR SHAKE RESPONSE CRITICS ARCHITECTURE THE STANDARD OLDER REPLACE SUBURB SPECTACULAR THE AMERICANS FAST SERVICE BILLION ANNUAL SYSTEM WIDE BREAKFAST INTRODUCTION THE EGG MCMUFFIN MARKET RESEARCH QUICK FIVE YEARS LATER FULL BREAKFAST EATEN OUT IN THE UNITED STATES TEST MARKET NEW YORK MENUS FIRM BELIEVER GIVING SOMETHING BACK THE COMMUNITY ACTED PHILOSOPHY OPENING RONALD MCDONALD HOUSE PHILADELPHIA HOME AWAY FAMILIES CHILDREN TWELVE AFTER THIS FIRST HOUSE SIMILAR HOUSES IN OPERATION THE UNITED SKEPTICISM PHENOMENAL INTERNATIONALLY WALLY HUGH MORRIS THE CORPORATION NEW ZEALAND SHUNNED CITING VISIT THE COUNTRY SAYING ARENT HOLE IN MY LIFE PERSISTENCE REQUEST NEGOTIATE CHEESE THE US OFFSET THE HIGH COSTS PLANT PORIRUA WELLINGTON MUCH MORE WINDOW SIERRA WENDYS AMERICANS PROCURE GOAL WAS TO HALF MEANTIME HAPPY MEAL COMBO MEAL FOR CHILDREN THE MENU COMPETITION CHAINS BURGER KING INTENSIFY COMPETITIVE PERIOD BURGER WARS EXPERTS INDUSTRY EVER BATTLE AGGRESSIVE ADVERTISING CAMPAIGNS PRICE SLASHING HAVE IT YOUR WAY ITSELF FRESH ALTERNATIVE WHERES THE BEEF SUBSTANTIAL SUIT CHANGING CONSUMER MCCHICKEN PROVED CHICKEN MCNUGGETS INVENTED RENE AREND SOON POPULAR MENU ITEM DEMAND SUPPLY PROBLEM MCNUGGETS AVAILABLE LARGEST RETAILER CHICKEN IN THE WORLD SALADS DRAW FOCUS URBAN CENTERS ARCHITECTURAL STYLES EXPRESS PREFABRICATED BUILDINGS URBAN DO NOT FEATURE CERTAIN QUARTER POUNDERS PRESIDENT OF THE MAIL ROOM HIS WAY FIRST YEAR FOREIGN BRITISH COLUMBIA WHOLLY OWNED SUBSIDIARIES JOINT VENTURES MARKETS JAPAN CANADA GERMANY GREAT BRITAIN AUSTRALIA FRANCE TRADITIONAL EMPLOYERS LABOR CHALLENGE RETIREES FOCUSING HAMBURGER UNIVERSITY TRAIN