HISTORY OF COMPUTER APPLE MACINTOSH INTRODUCTION HISTORIOGRAPHY INDUSTRY STANDARDS FOCUS CONCLUSION BIBLIOGRAPHY LINKS PHYSICAL DESIGN SIGNS REVOLUTIONARY THE MEMBERS THE TEAM SIGNED INSIDE THE CASE TECHNICIANS SIGNATURE WORK RADICAL ARTISTS FELT CASE ABS PLASTIC FINE TEXTURE SCRATCHES LESS CONCERN DETAIL ENDURANCE THE COLOUR TAWNY BROWN JERRY MANOCK THOUGHT AGE WELL LIGHTER PLASTIC LISA EXPOSURE SUNLIGHT BRIGHT ORANGE JOBS TEAM LEARN DESIGNING BAND SCREEN FOREHEAD PHYSICAL APPEARANCE MAC MAKE IT SEEM CHEERFUL WAS TO EASY SHOULD FRIENDLY CIRCUITRY DISK DRIVE DISPLAY SINGLE UNIT KEYBOARD AND MOUSE DESIGN THE POWER EASIER ASSEMBLY USER INCREASINGLY BELOW THE DISPLAY RATHER LOOKING RECESS ELEVATE GIVE ROOM IMPRESSION SIMPLE ANTHROPOMORPHIC QUALITY THE FEW CABLES IDENTITY COMPUTER ORDINARY PEOPLE STEVE NAME APPEARS DESIGN PATENT TERRY OYAMA DRAW IDEAS INSPIRATION WHAT IT REAR BUCKET HANDLED THE FRONT STRONG SENSE INTEGRITY PIECES AUTOMATED EXCEPT THE FACTORY MANAGER HAD TO SNAP MOUSE KEYBOARD REINFORCE SHARE VISUAL CONNECTION APPLE II DESIGNS CHAMFERED SHAPE THE COMPUTER ITSELF DIMENSIONS BUTTON THE POSITION WIDE SEEMS FRONT BEZEL VISUAL EFFECT COMES SUGGESTION ATTENTION THE FACE THE EFFECT APPARENT SIZE DOWNWARDS CARRYING HANDLE THE MACHINE DIRECTION THE PRODUCT CUT DEEP CHAMFER EDGE BULK VISION INTERACTION THE ARCHITECTURE OF CONTRARY CLOSED IN COMPONENTS ESSENTIAL FUNCTION DECISION THE ORIGINAL THE APPLE INTERNAL STEVE JOBS WANTED PRODUCT IMMEDIATELY ALMOST THE MODEL HENRY FORD COME IN COLOUR AS IT BLACK AVAILABLE MEMORY DESIRE CONTROL TIGHT FIT PARTS BROKEN ONCE SCREWS DEEPLY TORQUE SCREWDRIVER WARNING SOMEONE AUTHORIZED WARRANTY CLOSED APPEARANCE SAFETY AT THE BOTTOM PREVENT ANYTHING CURVE VENTS CHILD TOUCHING SUPPLY PAPER CLIP THE WAY TYPEWRITER OPTION COMMAND SPORTING LEFT AND RIGHT TYPISTS FUNCTION KEYS CURSOR KEYS COMPUTER KEYBOARDS LACK KEYS DONALD NORMAN FORCING FORCED THIS WAS INTENTIONAL STRATEGY ENSURE SOFTWARE DEVELOPERS CREATE APPLICATIONS ADVANTAGE GRAPHICAL INTERFACE REPRODUCE EXISTING SOFTWARE PLATFORM PORTS TRYING PLUG IN UNDERSTOOD ICON DEVELOPED DEUTSCHE INDUSTRIE NORMAN CLEAR LABEL HELP INJURY CONFUSION SWITCH SWITCH ON DISK WHERE IT CANNOT SMOOTH AREA GUIDE PROUD KIND ORDINARY THE HANDLE RIBS GRIP DETAILS UNPRECEDENTED GAVE OWNERS FEEL RELATIONSHIP BEYOND TERMS ART OBJECT ARTICLE AS IF NORMAL TOOL SUGGESTS EXTERIOR SOFT SABLE PAINTBRUSH YOU CAN BUY AT UNIFORMITY USER EXPERIENCE LIMITATIONS SOMETIMES RESENTED SOLD TECHNOPHILES EARLY ADOPTERS INNOVATIONS DOUGLAS ADAMS FELL IN LOVE SLOW ROMANTIC IDEA POWER DIRECT DEMOCRATIZING COMPUTING INEXPENSIVE ORDER REDUCE RAM THE THEN MB LIMITED LITTLE LEFT FREE COPYING DONE NUMBER CHANGES HARD DRIVE ELEVATED REFUSED INCREASE NOISE NECESSARY FAN MADE HARDWARE ENGINEER BURRELL SMITH ANTICIPATED SALES MIGHT BE CAPACITY SMITH BUILDING THE POTENTIAL EXPANSION TECHNICAL SPECIFICATIONS ABLE MARKET MONTHS RELEASE TECHNICAL SPECIFICATIONS FOR MAC 512 ADVERTISEMENT MACINTOSH PLUS POTENTIALLY SIGNALING PERIPHERAL HEADLINE READS ENGINEERS BEHIND REVOLUTION THE DESIGN REVOLUTION