ELECTRONIC ARTS INC,ALSO KNOWN AS,EA GAMES,AMERICAN,DEVELOPER,MARKETER,PUBLISHER,DISTRIBUTOR,VIDEO GAMES,HEADQUARTERED,REDWOOD CITY CALIFORNIA,TRIP HAWKINS,COMPANY,PIONEER,THE EARLY,HOME COMPUTER GAMES,INDUSTRY,DESIGNERS,PROGRAMMERS,GAMES,AS OF,ELECTRONIC ARTS,WORLDS,FOURTH,LARGEST,REVENUE,TENCENT,SONY,MICROSOFT,CONTROVERSIES,ADVERTISING,ACQUISITION,LABELS,EA SPORTS,TITLES,FIFA,MADDEN NFL,NCAA,FOOTBALL,NBA LIVE,PRODUCE,BATTLEFIELD,NEED,SPEED,THE SIMS,MEDAL OF HONOR,COMMAND CONQUER,CRYSIS,DEAD SPACE,MASS EFFECT,DRAGON AGE,ARMY OF TWO,TITANFALL,STAR WARS KNIGHTS OF THE OLD,REPUBLIC,PARTNERSHIP,LUCASARTS,MAJOR,EA TIBURON,ORLANDO,EA CANADA,BURNABY,BIOWARE,EDMONTON,MONTREAL,DICE,SWEDEN,BECOME ONE,THIRD PARTY,PUBLISHERS,REPORTED,REVENUES,FISCAL YEAR,ENDING,ANNOUNCED,BILLION,DIGITAL,PREVIOUS,CALENDAR YEAR,NOTE,EMPLOYEES,CEO,JOHN RICCITIELLO,MILESTONE,MOVE,TOWARD,DIRECT,THE POPULAR,ONLINE,SITE,POGO COM,ACQUIRED,THE LONDON,SOCIAL,STARTUP,PLAYFISH,LAUNCHED,ORIGIN,ONLINE SERVICE,SELL,DOWNLOADABLE,CONSUMERS,ON THE HOUSE,FEATURE,LETS,FULL,FOR FREE,POPCAP GAMES,BEHIND,HITS,PLANTS VS ZOMBIES,BEJEWELED,SHIFT,GOODS,FOLDING,MOBILE,FOCUSED,DIVISION,ORGANIZATIONS,DIVISIONS,PRESIDENT,FRANK,COO,PETER MOORE,CTO,ARRANGED,MEETING,DON VALENTINE,SEQUOIA CAPITAL,DISCUSS,VENTURE,SOFTWARE,VALENTINE,HAWKINS,LEAVE,APPLE INC,DIRECTOR,PRODUCT MARKETING,SEQUOIA,SPARE,OFFICE SPACE,START,PERSONAL,INVESTMENT,SEVEN,MONTHS,CAPITAL,KLEINER PERKINS CAUFIELD BYERS,SEVIN ROSEN FUNDS,REFINED,BUSINESS PLAN,EMPLOYEE,WHOM,MARKETING,APPLE,RICH,THE ORIGINAL,PLAN,WRITTEN,APPLE II,OFFICE,IN AUGUST,THAT TIME,EMPLOYED,STAFF,DAVE EVANS,PRODUCERS,STANFORD,JEFF BURTON,ATARI,INTERNATIONAL BUSINESS,DEVELOPMENT,THE BUSINESS,IN SEPTEMBER,HEADCOUNT,ROSE,MOTT,BING GORDON,DAVID MAYNARD,STEVE HAYES,THE OFFICE,SPACE,MATEO,OVERLOOKED,THE SAN,FRANCISCO,AIRPORT,LANDING,PATH,DON DAGLOW,RICHARD HILLEMAN,STEWART,BONN,DAVID GARDNER,NANCY,ORIGINAL,XEROX PARC,VISICORP,STEVE WOZNIAK,THE BOARD OF DIRECTORS,DETERMINED,FACT,PIONEERING,NEW GAME,BRANDS,SALES,RETAILERS,WANTED,BUY,EXISTING,PARTNERS,HANDED,LARRY PROBST,HELPED,SUSTAIN,POLICY,DEALING,GAVE,HIGHER,MARKET,AWARENESS,ADVANTAGES,LEVERAGE,LEAPFROG,COMPETITORS,MARK,THE UK,OPEN,EUROPEAN,HEADQUARTERS,POINT,PUBLISHING,ELECTRONIC ARTS GAMES,THE CONVERSION OF,COMPACT CASSETTE,EUROPE,HANDLED,ARIOLASOFT,NAME,CHOSEN,MEETINGS,PAJARO DUNES,ORGANIZED,PLANNING,DEVELOPED,IDEAS,TREATING,CALLING,ARTISTS,HENCE,THE LATEST,VERSION,SOFTART,THE FOUNDERS,SOFTWARE ARTS,THE CREATORS,VISICALC,THOUGHT,PERMISSION,SHOULD,DAN BRICKLIN,WANT,SOUNDED,SIMILAR,CONFUSINGLY SIMILAR,CONCEPT,LIKED,RECENTLY,READ,BEST SELLING BOOK,FILM STUDIO,UNITED ARTISTS,THE REPUTATION,ADVISERS,ANDY,BERLIN,JEFF GOODBY,RICH SILVERSTEIN,SOON,AD AGENCY,GOODBY SILVERSTEIN PARTNERS,APPROACH,DISCUSSION,EVERYONE,VOTE,LOSE IT,TO SLEEP,THE WORD,ELECTRONIC,PHRASES,CANDIDATES,SUGGESTION,BLUE LIGHT,REFERENCE,DISNEY,FILM,TRON,GORDON,PUSHED,TRIBUTE TO,THE FILM COMPANY,SAYING,MEANING,WHOSE,PUBLISH,STATEMENT,HAYES,IMMEDIATELY,UNANIMOUSLY,NOVEL,CREDIT,TRADEMARKS,EARLY DAYS,CHARACTERIZATION,ALBUM,COVER,RECORD,STYLE,SAVE,COSTS,ARTISTIC,FEELING,PHOTO,CREDITS,FULL PAGE,MAGAZINE,APPEAL,ABLE,THE BEST,THE SQUARE,BOXES,COVERS,PINBALL CONSTRUCTION SET,POPULAR,ROCK STARS,AGGRESSIVELY,MARKETED,THE COMMODORE,AMIGA,PREMIER,HOME COMPUTER,COMMODORE,DEVELOPMENT TOOLS,PROTOTYPE,MACHINES,AMIGAS,LAUNCH,PUBLISHED,NON GAME,DRAWING PROGRAM,DELUXE PAINT,FAMOUS,PIECE,AVAILABLE,AMIGA PLATFORM,DELUXE MUSIC CONSTRUCTION SET,DELUXE PAINT ANIMATION,INSTANT MUSIC,PORTED,PLATFORMS,MACINTOSH,PLATFORM,BLACK WHITE,ANIMATION,TOOL,PAINT,FLIGHT SIMULATOR,GAME,INTERCEPTOR,ATTENTION,VECTOR GRAPHICS,STANDARDS,RELEASE,ATARI ST,CONVERTED,POPULOUS,BULLFROG PRODUCTIONS,GENRE,GOD GAME,CONSOLE GAME,THE NINTENDO ENTERTAINMENT,SYSTEM,PREVIOUSLY,LICENSING,COMPUTER GAMES,EVENTUALLY,LEFT,THE NOW,DEFUNCT,THE EUROPEAN,COMPUTER,TRADE SHOW,BEST SOFTWARE,THE YEAR,REDWOOD,SHORES,NEIGHBORHOOD,RETIREMENT,DEPARTURE,REPLACE,LOGO,REINS,MULTIMILLION,DOLLAR,DONATION,FUND,DEVELOPMENT OF,PRODUCTION,CURRICULUM,THE UNIVERSITY OF SOUTHERN,CALIFORNIAS,INTERACTIVE MEDIA,CUT,WORLDWIDE,PERCENT,MYTHIC ENTERTAINMENT,WARHAMMER ONLINE,SEGAS,ESPN NFL,MARKET SHARE,AWAY,DOMINANT,MADDEN NFL SERIES,THE HOLIDAY,SEASON,SPORTS,DEALS,EXCLUSIVE,AGREEMENT,THE NFL,ESPN,RIGHTS,CONTENT,SPORTS SIMULATION,THE COLLEGIATE LICENSING,EXCLUSIVE RIGHTS,COLLEGE,SUCCESS,TERMS,REGARDS,STOCK MARKET,VALUATION,STRATEGY,PLATFORM AGNOSTIC,THE CREATION,STRONG,MULTI,YEARLY,UPDATES,TIGER WOODS,PLAYER,ROSTERS,GRAPHICAL,GAMEPLAY,RECOGNIZING,RISK,FRANCHISE,FATIGUE,INTELLECTUAL PROPERTY IN,NOKIA,MOBILE GAMES,MOBILE DEVICES,DISCOVERER,IN THE BEGINNING,CUSTOMERS,TETRIS,TETRIS MANIA,DOOM,TIGER WOODS PGA TOUR,FIFA STREET,RICK,THE EXECUTIVE,VICE PRESIDENT,DOWN,HANDPICKED,SUCCESSOR,FOR A WHILE,ELEVATION PARTNERS,SARA LEE,PEPSICO,ITSELF,RESPONSIBILITY FOR,PRODUCT DEVELOPMENT,CITY STATE,MODEL,THE GOAL,WAS TO,EMPOWER,OPERATE,STREAMLINE,DECISION MAKING,INCREASE,CREATIVITY,QUALITY,THE MARKET,FASTER,CONSOLIDATION,SMALLER,BLA