HISTORY OF COMPUTERS BIRTH THE MODERN PERSONAL APPLE MACINTOSH APPLE MACINTOSH LINES STEVE JOBS PERSONAL COMPUTER FEATURE UNPOPULAR MOUSE GRAPHICAL USER INTERFACE RATHER INTERFACE MAC 128 PAUL PRODUCTION MAC VERTICAL INTEGRATION MODEL HARDWARE CREATES SYSTEM SYSTEM SOFTWARE MAC COMPUTERS CONTRAST IBM PC COMPATIBLES MULTIPLE SELLERS CREATE RUN CHOOSING INTERNAL THE OPERATING SYSTEM MAC OS X VERSION RUNNING ALTERNATIVE OPERATING SYSTEMS THE CASE MICROSOFT LICENSE MACINTOSH GUI PROJECT 1970S JEF RASKIN NEARBY COMPUTER AVERAGE WANTED NAME THE COMPUTER HIS FAVORITE TYPE HAD TO CHANGED LEGAL IN SEPTEMBER AUTHORIZED MANAGEMENT START LOOK ENGINEER BILL ATKINSON MEMBER LISA TEAM SIMILAR BURRELL SMITH SERVICE TECHNICIAN HIRED DEVELOPMENT THE ORIGINAL MACINTOSH HARDWARE BESIDES THE TEAM CHRIS ESPINOSA JOANNA HOFFMAN GEORGE BRUCE JERRY MANOCK SUSAN KARE ANDY HERTZFELD DANIEL KOTTKE KILOBYTES MOTOROLA 6809E PIXEL BITMAP BUD TRIBBLE GRAPHICAL ASKED SMITH WHETHER MOTOROLA 68000 MICROPROCESSOR PRODUCTION COST DESIGNING BOARD SPEED MEGAHERTZ CAPACITY SUPPORT DESIGN FEWER RAM CHIPS COMPLETE QUICKDRAW PICTURE LANGUAGE INTERPRETER NO MEMORY MEANS SOLDERING SIXTEEN ACCEPT IN PLACE THE FACTORY SCREEN MONOCHROME DISPLAY THE PROTOTYPES CAUGHT ATTENTION STEVE FOCUS FINALLY LEFT PERSONALITY CONFLICT SAID TO CLOSER JOBS IDEAS HEARING PIONEERING TECHNOLOGY DEVELOPED XEROX PARC VISIT XEROX ALTO SMALLTALK DEVELOPMENT TOOLS EXCHANGE STOCK USER INTERFACES SEEN MACINTOSH 128K ANNOUNCED THE PRESS APPLICATIONS SHOW MACWRITE MACPAINT ENTHUSIASTIC MERE THE MACHINE EXISTING PROGRAMMING CODE THIS WAS TIME CONSUMING TASK SOFTWARE DEVELOPERS CHOSE INITIAL LACK SOFTWARE MULTIPLAN MICROSOFT WORD LOTUS SOFTWARE LOTUS JAZZ SUCCESS LOTUS IBM MACINTOSH OFFICE LEMMINGS SPECIAL EDITION SPENT BUY ADVERTISING PAGES TEST DRIVE POTENTIAL CREDIT CARD 24 HOURS RETURN DEALER AFTERWARDS PEOPLE THE PROMOTION SUPPLY COMPUTERS BAD SHAPE LONGER MARKETING CAMPAIGN CAUSED CEO JOHN SCULLEY RAISE THE PRICE THE COMBINATION APPLES BOSTON SOFTWARES MACPUBLISHER ALDUS PAGEMAKER PRINT PAGE TEXT ACTIVITY DESKTOP PUBLISHING UNIQUE EVENTUALLY AVAILABLE IBM PC MACROMEDIA FREEHAND QUARKXPRESS ADOBE ADOBE ILLUSTRATOR THE MACS POSITION GRAPHICS HELPED EXPAND EMERGING LIMITATIONS SOON LITTLE PERSONAL COMPUTERS HARD DISK DRIVE ATTACH MEMORY THE MEMORY ATTEMPT IMPROVE CONNECTIVITY MACINTOSH PLUS MEGABYTE SCSI PARALLEL INTERFACE UP TO SEVEN HARD DRIVES ATTACHED FLOPPY DRIVE MAC PLUS ON SALE TEN MONTHS PRIMARY REFERRING TELEPHONE DESKTOP BILL GATES STANDARD TAKES SOMETHING JUST A LITTLE BIT REALLY CAPTURES THE SECOND HALF COMPANY MARKET SHARE DISSIPATE 1990S MARKET IBM PC COMPATIBLE MACHINES