CBS NEWS 60 MINUTES ALL ACCESS LEARN VIEWING OVERTIME EXTRAS CBS EVENING NEWS CBS THIS MORNING 48 HOURS SUNDAY MORNING FACE THE NATION CBSN LOG IN JOIN CBSNEWS EPISODES TOPICS THE TEAM FACEBOOK TWITTER EMAIL RELATED VIDEO BUSINESS INSIDE APPLE PART ONE 60 MINUTES OVERTIME STEVE JOBS WORDS HOW TO GET A JOB APPLE THE ANATOMY OF IPHONE CAMERA CHANGE THE WORLD BLOOMBERG CHIEF CHOBANI BRAIN HACKING FAKE NEWS RUM WAR GOLDEN TRIANGLE RISING IN THE EAST FINTECH PAID KING OF COAL TECHNOLOGY TIM COOK COMPANY ENCRYPTION CORPORATE TAXES MANUFACTURING CHINA DEC 20 CORRESPONDENT CHARLIE ROSE COMMENTS STUMBLE SCRIPT THE CORRESPONDENT ANDREW BAST GLEN INTERESTING STORIES GENERATIONS FINDS ITSELF THE HEART FACING AMERICAN COMPANIES THE WAY ENCRYPTED PLOT THE BATTLE CORPORATE TAX RATE CHALLENGES CEO JOURNEY RICHEST WHAT IS IT INNOVATIVE SECRETIVE ALMOST TO LET BEGINNING THE ANNUAL LAUNCH IN SEPTEMBER TAKING THANK REALLY INCREDIBLE PLAY THE CULT SECRECY THE FUTURE HOLDS LEGENDARY FOUNDER STEVE RUNNING THE PAST THE 15 JOBS TAKING THE STAGE PRODUCT REVOLUTIONARY STAGE GOING TO THE COMPUTER CUMBERSOME MACHINE PERSONAL SLEEK CONSUMER OF ALL TIME TIMES POWERFUL THE ORIGINAL NEXT YEAR SOLD ONE BILLION RESPONSIBILITY FOR THE MAN HANDPICKED NEVER ANYONE THE FACE THE EARTH UNCANNY ABILITY RELENTLESS DRIVING FORCE EXPLAINS KIND PEOPLE THE TECH GIANT HIRES THE SPIRIT OF FOUNDER LIKE NO OTHER VOLATILE VISIONARY WANTED COOK MEASURED PASSIONATE ENGINEER THE APPLE EMPLOYEES TALK ABOUT THE SAME WAY EXCELLENCE GOOD GOOD ENOUGH HAS TO USED TO BELIEVE YOU CAN THINGS BEGINS CAMPUS EVERY MONDAY MORNING THE EXECUTIVE TEAM IN SEARCH OF THE BRAINS SOMEONE IN THIS ROOM FIND THIS IS NOT ATTENDANCE IF YOU YOU ARE THE MOST IMPORTANT PEOPLE LET US EAGER TELL WHAT THEY LIKE SO MUCH JEFF WILLIAMS OFFICIALLY CHIEF OPERATING OFFICER HELPED CREATE BORN THAT WAY SPIRIT THINK ALWAYS BE THE DNA AMAZING ABLE WORK IN BUILDING PRODUCTS EVERYBODY IN THE WORLD WHETHER OR 100 EXPERIENCE BUILDING BAKED DEEPLY EVERYTHING COMES CLOSE SHARING DNA JONY IVE CHIEF DESIGN OFFICER THE MOST IMPORTANT PERSON DEVICE THE MARKET TODAY INSPIRED POLITE BRITISH SILVERSMITH DESIGN STUDIO COVERS SO YOU UNDERNEATH MEANING IF I COULD REASONS RARE DESIGNERS GROUP LEFT STUDIO QUIET LOOKS APPLE STORE SIGNATURE WOODEN PROTOTYPES FUTURE SPECIFICATIONS SENT IPHONE 6 AND 6 PLUS DESIGN CHOSE FELT TACTILE POINT OF VIEW EMOTIONALLY AMOUNT DEDICATION EMOTIONAL THE TIP OF THE ICEBERG IMPACT YOUR PERCEPTION THE ONLY WAY KNOW HOW DEVELOP SKETCH THE WATCH SPECIALIST THE SKETCH ELECTRONIC MILLING CNC MACHINE ATTACH FIXTURE BLOCK THE CUTTER MACHINING THE ROUND DETAILS ONCE PROTOTYPE CASING HAND VETERAN TESTING HUNDREDS HUES SHADES OF RED YELLOW THESE THINGS SORT OF SENSE THE PROCESS TURNING HIGH LEVEL COMPLEX THE NEW MACBOOK LAPTOP HARDWARE ENGINEERING DAN RICCIO BATTERY ENOUGH LAST SLIM CASE TENTH INVOLVED MECHANICAL SOFTWARE ENGINEERS TO GO PACK WORK ENGINEERING FEATURE ENTIRE LOOKING GETS LOOK SUSPENSION SYSTEM HOW MANY PARTS GRAHAM TOWNSEND THAT ONE MODULE IN CHARGE ENGINEERS MICRO AUTOFOCUS MOTOR HERE SUSPENDED HERE WE ARE LESS THAN HALF HUMAN HAIR WIDTH SUSPENSION MOVES STABILIZE THE HAND CALIBRATE PERFORM TYPE GO TO BRIGHT THERE YOU GO SUNSET NOW QUALITY FINALLY WE CAN SIMULATE BELIEVE IT CAPTURE ONE BILLION OPERATIONS GOING FOCUSING ENERGY MARKETED AS IT SURE INSIDE YET ANOTHER RETAIL ANGELA AHRENDTS REFINING DESIGNS STORES ITERATIONS OF GONE MEETINGS FLOOR AHRENDTS CUSTOMERS THE MOMENT THEY WALK GOAL LIVING EMOTIVE HUGE PROFIT MARGINS PERCENT ACROSS THE BOARD WORTH LOVE APPLE PRODUCTS COMPLAINT HEAR BUY VERSION ALREADY MARKETING PHIL SCHILLER PITS DANGER THE OTHER BY DESIGN NEED FIGHT WITH YOU WANT IPAD THE NOTEBOOK COMPETE THE OTHER ONES TO COME INTENSE SPECULATION BREAKOUT BEEN ON EIGHT SALES YOU THINK NEEDS KNOW THAT OF COURSE EXCEPTION FINE DISAPPOINTED SAW ROOM TO IMPROVE THE NEXT ONE NEXT ONE ALWAYS APPLE TV SUGGESTIONS TO DO MUCH MORE TELEVISION SECRET HARD BE IN THE CAR SAY YES DONE HOW HARD IS THAT THE GREAT PROBABLY WHATEVER NO ONE FEELS THE PRESSURE RICH FAT COMPLACENT ABSOLUTELY HEADS DOWN TABLES WORRYING THINKING HOW GREAT AWARE THE DISTANCE BETWEEN PERFECTION CHASING EVER ONE MILLION THAT PART STORY VAST MAJORITY NUMBER APPLE PAY TAXES NEARLY KEEPS PRESSING ISSUE BELIEVED THE TERRORISTS IN PARIS LAW IMMEDIATELY ACCESS REFUSED INTERVIEWED PRIOR AUTHORITIES COMBAT CHANGED POSITION THEY SAY SEARCH WARRANT UNLOCK THE TRUNK THE SITUATION SMARTPHONE HEALTH FINANCIAL INFORMATION CONVERSATIONS SECRETS SHOULD PROTECT ENCRYPT REALITY BACK DOOR FOR EVERYBODY FOR GOOD GUYS THE GOVERNMENT POINT REASON TO BELIEVE INFORMATION EVIDENCE CRIMINAL NATIONAL SECURITY LAYS PROPER WARRANT GIVE HAVE TO BY LAW THE CASE HELP ME UNDERSTAND TRADEOFF PRIVACY VERSUS NATIONAL THE ONLY BATTLE FIGHTING REVENUE RATHER BRING IT BACK HEFTY PARKS DOLLARS INCOME THE PRACTICE UNFOLDING WASHINGTON REFORM TAX CODE MONEY HOW DO YOU FEEL CONGRESS TAX FOLKS WATCHING TONIGHT WE PAY COUNTRY DENY HAPPILY OVER THERE BRING IT COST